Bloom, the newly launched herbal infused tea brand by Mashreq, a seasoned Egyptian business development company, promises both physical and mental well-being. The logo integrates blooming plants into the letter "B," encased in a circle, symbolizing an enduring connection to nature and establishing Bloom as an organic, refreshing, and premium brand. This design approach aligns with Bloom's core message of attaining mental and physical wellness through self-love and moments of personal nourishment and relaxation. The project has been showcased on Packaging of the World, highlighting its innovative design and appeal.