True Element, a visionary fragrance brand based in the UAE, draws its inspiration from the precise artistry of chemical labs where elements are meticulously crafted. Bladesmith took on the pivotal role of shaping True Element's identity, starting with naming the brand itself. Beyond naming, Bladesmith orchestrated the overarching strategy, designing a cohesive logo, identity, and packaging that embody the essence of True Element's innovative spirit and refined craftsmanship. This holistic approach not only ensures a distinctive and memorable brand presence but also positions True Element as a trailblazer in the competitive world of fragrance in the Middle East.