Pastaweesy, a unique pasta food chain infused with an Egyptian twist, draws its name from the fusion of "Bastaweesy" and pasta, embodying both local culture and culinary innovation. Bladesmith took on the comprehensive task of not only naming the brand but also crafting its entire visual identity—from vibrant illustrations and engaging characters to packaging and communication templates. This holistic approach ensures that every touchpoint of Pastaweesy reflects its playful yet authentic Egyptian-inspired theme, appealing to customers seeking a distinctive dining experience.