WOC, Walk of Cairo, is a mixed-use strip designed by BONYAN Development & Trade to enhance the consumer experience in multiple dimensions. Our mission was to establish WOC as a premier entertainment hub, attracting a diverse audience. We began by crafting the slogan "Activating your senses" to encapsulate our vision. Subsequently, we refined our communication templates, redesigned the brochure, and updated the brand guidelines to ensure a cohesive and engaging brand identity.