Move, a holistic gym founded by fitness guru Ali Ismail in 2016 and based in Cairo, underwent a transformative rebranding led by Bladesmith to enhance its identity with a sleek and modern appeal. The revamped branding reflects Move's commitment to holistic health, combining fitness expertise with contemporary aesthetics. Bladesmith's redesign aimed to capture Move's essence as a hub for wellness and vitality, resonating with a broader audience while maintaining its core values. The project gained recognition on World Brand Design.