Superpay, a fintech app by Etisalat, partnered with Bladesmith to refine and enhance its brand identity. The agency's meticulous approach aimed to elevate the existing brand identity, ensuring consistency and clarity in visual representation across all materials. This strategic refinement aimed to strengthen Superpay's market presence and align its branding with its status as a reliable and innovative fintech solution under the Etisalat umbrella.