Building on the greatness of the past, we were honored to forge Pyramids FC’s new identity. We have branded a fierce rival whose main purpose is to change the future of Egyptian football. The emblem communicates the strong and deep football culture in Egypt, which is portrayed through the illustration of the Pyramids. The depth of the Pyramids represents the deep connection rooted in the spirit of Egyptian soccer fans. Using the electric blue throughout the identity communicates the passion and the love of the sport visually.