Embarking on the BAM rebranding journey, we delved into the heart of this modern advertising agency, founded in 2011 by Ahmed Mansour in Cairo, Egypt. The name 'BAM' itself was crafted to mirror the agency's profound impact on both its brands and the people it engages with. The development of BAM's visual identity was a meticulous process aimed at showcasing the dynamic essence of the brand. The logo, ingeniously designed to literally verbalize the brand name, stands as a testament to the agency's commitment to clarity and impact.